Detmar Schaefer (著) カバーに保護ビニールを被せた状態です。ハードカバー / 28.4 x 24 x 2 cm / 167頁万年筆の王道ブランド「ペリカン社」創立175周年を記念し、ペリカンのロゴマークとブランドの発展をたどった一冊。マークの変遷やたくさんの広告ポスター類が掲載されています。ペリカン社の経営哲学や社風、顧客イメージを広告ポスター類で紹介する内容で、テキストが読めなくても、豊富に掲載されたビジュアル図版を眺めるだけで十分楽しめる内容です。ドイツ語版は数多く市場に出ているようですが、本書は入手困難な英語版です。How the baby bird got into the nest, and how many when.The PELIKAN brand tells an entire story, compressed into a single sign. It is the story of the mother pelican"s love and affection for her chick, which, as we know, will one day open its wings and fly.Famous artists such as Kurt Schwitters, El Lissitzky, Wilhelm Wagenfeld,O. H. W. Hadank and many more were deeply involved with the PELIKANtrademark and brand, and helped to shape them. The oldest representations of the PELIKAN pictorial logo from the time before 1878, previously unknown, are published in this book for the first time. These earliest depictions show three baby birds in the nest. Why did this become four, then two, and latterly only one?